When it comes to sales, people remember the ABCs – Always Be Closing. But what worked in the movies years ago doesn’t always translate well these days. Particularly when everyone expects and believes that we’re all in “pitch” mode every minute of the day. The way around it, while still having success, is to stop …
The trick to closing customers is not to “always be closing” CONTINUE READING
Two years ago my buddy Steve (I mentioned him yesterday) and I flew to Nicaragua to visit a cigar factory. While on that trip we met Jorge (who co-owns Stogies World Class Cigars in Houston). Since we had a friend who lived in Houston (Shawn, who runs WP101) – we asked if he knew Jorge. …
We all think we’re working together to solve customer problems. Right? We want what’s best for them – and so we work on customer on-boarding, customer emails, the customer experience, customer UI/UX improvements and customer engagement initiatives. When you put us in a room, we’re all talking about the customer. But which customer? Who is …
Amazon has a list of leadership principles that I find incredibly articulate and valuable. Consider this one on Customer Obsession: Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers. Found at: https://www.amazon.jobs/en/principles I know people that focus …